Adapting in Times of Adversity

Adapting in Times of Adversity

  Covid-19 has changed the business landscape incredibly within the last two weeks. Like this pandemic, businesses are having to adapt quickly on the fly. Learning to adapt rather than learning to cope is the key to staying successful. Every business is having to...
How Do You Hire the Superstar Employee?

How Do You Hire the Superstar Employee?

One of the biggest questions I get asked by business leaders is the following: “How do I hire the superstar employee?” This is a great question – and, unfortunately, one that can’t be answered with a simple statement. If it could, no one would have this problem in the...
The Three Most Dangerous Words: “I Know That”

The Three Most Dangerous Words: “I Know That”

Do you know what the three most dangerous words in all of business are? Okay, I kind of gave it away in the title, but here they are: “I Know That.” Actually, they’re the three most dangerous words in the entire English language. But, since I am focused on business...
3 of the Biggest, Most Common Marketing Mistakes

3 of the Biggest, Most Common Marketing Mistakes

    I’ve seen a lot of businesses, and study the strategy of marketing all the time. The tricky thing is, companies often THINK they are implementing effective marketing strategies, but then fail to see their marketing investment translate into the success...