by Cindy Piva | Mar 30, 2020 | Blog, Strategic Planning
Covid-19 has changed the business landscape incredibly within the last two weeks. Like this pandemic, businesses are having to adapt quickly on the fly. Learning to adapt rather than learning to cope is the key to staying successful. Every business is having to...
by Cindy Piva | Jul 4, 2019 | Blog
One of the biggest questions I get asked by business leaders is the following: “How do I hire the superstar employee?” This is a great question – and, unfortunately, one that can’t be answered with a simple statement. If it could, no one would have this problem in the...
by Cindy Piva | Jun 13, 2019 | Blog
Do you know what the three most dangerous words in all of business are? Okay, I kind of gave it away in the title, but here they are: “I Know That.” Actually, they’re the three most dangerous words in the entire English language. But, since I am focused on business...
by Cindy Piva | May 2, 2019 | Blog
We’ve had a great business run over the past 10 years, for the most part. We’ve been lucky that the economy has been positive – we have not been through a serious economic downturn, and business has mostly been great. But can we expect this to last forever? Of course...
by Cindy Piva | May 27, 2018 | Blog
I’ve seen a lot of businesses, and study the strategy of marketing all the time. The tricky thing is, companies often THINK they are implementing effective marketing strategies, but then fail to see their marketing investment translate into the success of their...