Our Team

Cindy Piva is the Founder and Principal Business Coach of Thrive Business Strategies, a consulting firm she launched in 2009 to empower business owners, executives, and leadership teams to grow strategically, lead effectively, and build high-performing organizations. She brings a unique blend of real-world entrepreneurial experience, academic training, and certified coaching excellence to every client engagement.

Cindy holds a Bachelor of Commerce from the University of British Columbia (UBC), a Certified Professional Master Business Coach (CPMBC) designation, and is a Certified Professional in Leadership Development (CPLD). She is also a founding member of the Global Alliance for Professional Leadership Development (GAPLD) and holds certifications in Business Operating Systems (PBCA BOS), Guerrilla Marketing, Everything DiSC, and Extended DISC. These tools equip her with a robust toolkit to assess challenges, identify opportunities, and design results-driven strategies for sustainable business success.

With over 30 years of business ownership and leadership experience, Cindy began her career building and running Pineridge Golf Course, which she owned and operated for over two decades. After selling the business, she pivoted to focus on her passion for coaching and consulting, earning her credentials through the Professional Business Coaches Alliance (PBCA)—a premier organization dedicated to high standards and ethical practice in the coaching profession.

As a sought-after Business and Leadership Coach, Cindy works with business owners, CEOs, and leadership teams across multiple sectors. Her coaching is practical, strategic, and transformational. She helps organizations:

• Clarify vision and values
• Develop strategic growth plans
• Streamline operations and systems
• Elevate leadership capacity
• Build and align strong teams
• Prepare for succession and long-term sustainability

Cindy’s approach is rooted in deep listening, customized solutions, and accountability-driven coaching. Her clients describe her as both supportive and results-oriented, helping them tackle tough business issues with confidence and clarity.

Her excellence in coaching has been recognized with the “Coach of the Year – Western Region” award from the PBCA, and she is a two-time finalist for the Kamloops Chamber of Commerce Business Excellence Awards in the “Service Provider” category. Thrive has also been recognized three times as the Reader’s Choice Award Winner for Business Coaching and Consulting Services.

Beyond her business work, Cindy is a dedicated community leader. She is the Past President of the Kamloops and District Chamber of Commerce and a Board Member with the Kamloops Hospice Association. She has served in numerous leadership roles with Rotary, including Past President of Kamloops West Rotary, Learning Leader at the Rotary President Elect Training Seminar (training over 2,000 incoming Presidents), and District Trainer for Rotary District 5060. Her community service has earned her multiple honors including the Rotarian of the Year, President’s Award, and the District Governor’s Citation for Distinguished Service.

Outside of her professional life, Cindy enjoys traveling, curling, kayaking, paddleboarding, hiking, and spending quality time with her husband and family.